From Signal to Shelf: Making Demand, Inventory and Fulfilment One Decision

Demand planning, inventory policy and fulfilment are usually three teams optimising against three targets, and the customer experiences the gap between them. This session looks at what changes when those decisions run off one model: how a demand signal reaches an inventory position and a fulfilment choice without being re-argued at every handover, and where the organisational design has to move for the technology to matter.