From Cost Centre to Growth Engine: Making the Commercial Case for Supply Chain

Gartner's research is blunt: when CSCOs focus on cost control, their CEOs conclude the supply chain is not doing enough to support growth. This keynote makes the opposite case: that the supply chain is the most under-used commercial lever in the business, and that the leaders who win budget, board time and succession are the ones who can argue it in the language of revenue and margin rather than service levels and OTIF. A practical framework for translating operational capability into commercial value, and for making that case to a CEO.