From Forecasts to Foresight: How Thule Uses AI and Probabilistic Planning to Build a Smarter Supply Chain

In an increasingly volatile world, traditional planning methods are no longer enough. Join Thule for an inside look at how a global premium brand is transforming Supply Chain Planning through the power of AI, probabilistic forecasting, and next-generation planning processes. This session will reveal how Thule has moved from reactive planning to data-driven decision intelligence, enabling planners to focus on high-value actions rather than routine tasks. Learn how AI-supported forecasting, scenario-based planning, and probabilistic models are helping Thule improve forecast accuracy, increase agility, reduce planning effort, and make faster, more confident decisions across the supply chain. Attendees will gain practical insights into how modern planning organizations can unlock significant efficiency gains while creating a more resilient and responsive supply chain. Whether you're exploring AI initiatives or scaling advanced planning capabilities, this session offers a real-world example of supply chain transformation in action.